Same-Day Flower Delivery in Fitzrovia, W1T and W1W

North of Oxford Street and south of Euston Road, Fitzrovia packs restaurants, agencies, mansion flats and a handful of very good hotels into a grid of streets around Charlotte Street and Fitzroy Square. Floritta delivers hand-tied bouquets to every one of them — Goodge Street and Tottenham Court Road, Great Portland Street and Great Titchfield Street, Berners Street, Newman Street, Cleveland Street under the BT Tower, Fitzroy Place and the quieter blocks of W1W towards Regent’s Park. Order on this site before ten in the evening and the flowers are arranged after your order, then driven across the river from our studio the same day.

A florist for Fitzrovia that comes to you

Fitzrovia has never had many shops of its own: people here eat out on Charlotte Street, shop on Oxford Street and go home to flats above the agencies. A bouquet should be just as easy. Choose a design online, type the card message, and we bring it to the flat, the office reception, the restaurant table or the hotel desk you name, with the florist’s own photo of the finished bouquet sent to you before it leaves. If you are looking for a florist in Fitzrovia, near Goodge Street or around Great Portland Street who can deliver today, that is what this page is for — and we know the mansion blocks, the porters and the back-street loading bays that make W1 deliveries different from the suburbs.

Same-day flower delivery across W1T and W1W

We take same-day orders until 22:00, every day of the week. Saturdays, Sundays and bank holidays keep the same deadline and the same collection, and there is no weekend surcharge. Flowers ordered for today reach Fitzrovia at some point between 9am and 11pm; for tomorrow or any later date you can pick a delivery window at checkout. The delivery charge, and the basket size above which delivery is free, are shown on the checkout page before you pay. Central London traffic is the one thing we cannot promise against, so for a lunch booking or a leaving do with a fixed hour, order in the morning and tell us the time in the comment.

What people send to Fitzrovia

Offices are the biggest reason flowers come to W1T: a thank-you to a team, a birthday on the desk, a welcome for a new starter. Those are usually bouquets that stand happily in a jug in the office kitchen. Roses go to the flats and to anniversary dinners on Charlotte Street. For a hotel room or a reception desk we recommend a flower box, which needs no vase and travels well in a lift. Flowers in a vase suit someone recovering at home, and birthday flowers come in every size from a small posy to an armful. For a client gift or a company milestone, hampers with champagne and chocolates and the larger designs in our luxury flower delivery range are what Fitzrovia’s agencies tend to order.

Where we deliver around Fitzrovia

W1T covers the eastern half of the district: Charlotte Street, Rathbone Place and Rathbone Square, Percy Street, Goodge Street, Whitfield Street, Tottenham Street, Cleveland Street, Fitzroy Square and the Fitzroy Place development on the old Middlesex Hospital site. W1W is the western half around Great Portland Street: Great Titchfield Street, Riding House Street, Langham Street, Clipstone Street and Bolsover Street up to Warren Street. We also deliver to the streets just outside the postcode — Bloomsbury and Gower Street to the east, Soho below Oxford Street, and Regent’s Park and Euston to the north. West of Great Portland Street see our page on Marylebone; north of Euston Road the Camden page covers NW1; and every other neighbourhood is listed on the London flower delivery page.

Do you have a shop in Fitzrovia?

No. Floritta is a delivery florist with a studio in SE1, south of the river, and there is no shop on Charlotte Street or Goodge Street to walk into. Every bouquet is cut and arranged for a specific order and leaves by car, which is why the whole range stays available until 22:00 and why a Sunday order gets the same flowers as a Tuesday one.

Can you deliver flowers to an office in Fitzrovia?

Yes, and it is most of what we do here. Put the company name, the floor and the recipient’s name on the order, and the driver leaves the bouquet with reception or the front-desk security, who sign for it and call the recipient down. Larger buildings on Rathbone Square, Fitzroy Street and Tottenham Court Road often route deliveries through a loading bay or a post room; if you know the procedure, write it in the comment and the driver will follow it. We deliver to offices on weekdays until 11pm, so for a leaving present it is safer to ask for a morning or afternoon window.

Can flowers be delivered to a hotel on Berners Street or Charlotte Street?

Yes. For the London EDITION, the Sanderson, the Charlotte Street Hotel, the Mandrake or any other hotel in W1T, give us the guest’s full name as it appears on the booking, the hotel name and, if you can, the arrival date. The concierge signs for the flowers and takes them to the room or holds them at the desk until check-in. A flower box or a vase arrangement is the better choice for a hotel, since a hand-tied bouquet needs a vase the room may not have.

Can you deliver to University College Hospital?

UCLH stands on Euston Road at the top of Fitzrovia, and we can bring flowers to its main entrance. Please check with the ward first: many wards at UCLH do not accept flowers at the bedside, and the Macmillan Cancer Centre and critical care units do not take them at all. If the ward says no, most families send the bouquet to the patient’s home for the day they come back, or a box of flowers to the relative who is doing the visiting. Put the patient’s full name and ward number on the order so reception can accept it.

How late can I order for same-day delivery in W1T?

Until 22:00 for delivery the same day, seven days a week. The exception is Christmas Eve, 24 December, when same-day orders close at 17:00. Bank holidays keep the usual 22:00. Where that sits against other London florists is set out in our guide to London flower delivery cut-off times.

Can I pick a delivery time for Fitzrovia?

For tomorrow or any later date, yes: at checkout choose 9am–1pm, 1pm–6pm or 6pm–11pm, or leave it as “any time”. Same-day orders arrive between 9am and 11pm without a fixed slot, because the route is built around the orders already in it. On the busiest days of the year, such as Valentine’s Day, a delivery can run late. If the flowers have to be on a desk before a meeting or on a table before a booking, say so in the order comment or message us on WhatsApp first and the florist will tell you honestly whether it can be done.

Sympathy and funeral flowers in Fitzrovia

When a family in W1T or W1W has lost someone, we deliver condolence flowers to the home, and on the day of the service we can take a tribute to the church or crematorium ahead of time — Fitzrovia Chapel on Pearson Square and All Saints on Margaret Street both host services, and we deliver to both. Add the venue and the start time to the order comment so the driver arrives early. Our funeral flowers range from simple white sheaves to tributes in the colours the family asks for, and the card is always handwritten.

Order flowers to Fitzrovia

Browse the full flower collection and order online in a few minutes. If you would rather talk it through, send a WhatsApp message to +44 7387 939120 with the occasion and the budget, or call +44 7458 683130 and a florist will suggest something. Our studio is at Unit 3, The Willows, 80 Willow Walk, London SE1 5SY. For everything else about sending flowers across the city, read our complete guide to London flower delivery.