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Roses — A Bloom That Speaks Without Words
No flower is asked for as often, or said quite as much, as a rose. Romantic, ceremonial, gently ordinary and quietly extravagant all at once — roses have carried our most important messages for centuries. At Floritta, we hand-tie rose bouquets in our London studio and deliver them across the city the same day, designed to arrive at their freshest and chosen to suit the moment they’re meant to mark.
A Rose for Every Story, Every Season
Unlike peonies, roses are gloriously year-round — there isn’t a month in which we can’t put a beautiful rose bouquet on someone’s doorstep. The variety is part of the language: deep red roses for love and declaration, blush and ivory for weddings and gentleness, peach and coral for warmth and gratitude, white for sympathy and remembrance. Beyond the colour, we work with classic long-stem roses, generous garden roses for editorial-looking bouquets, and delicate spray roses for softer, more textured arrangements. Tell us the feeling and we’ll tell you the rose. In December the same deep reds and winter whites move into our Christmas flowers collection, where roses sit alongside wreaths and festive table arrangements. In early November the orange and gold end of the range does the same for Diwali flowers, where orange roses stand in alongside marigold when fresh garland material runs short.
Designed for the Moments You Want to Remember
A rose bouquet is never just flowers. It’s the anniversary you didn’t want to mark with anything ordinary, the apology that needed weight, the proposal you wanted to land softly, the funeral where the right white said everything. We design each arrangement to suit the recipient and the occasion: a tight monochrome dome for a romantic gesture, a wide hand-tie in mixed pastels for a milestone birthday, or roses paired with eucalyptus and lisianthus for something more relaxed and garden-like. If you are choosing by occasion rather than by variety, our guide to choosing flowers for every occasion works through the same decisions. If you’re unsure, our florists will guide you — just tell us who it’s for.
Same-Day Delivery Across London — and Beyond
Order by 10 PM and we’ll deliver your roses the same day across central London — Mayfair, Chelsea, Kensington, Notting Hill, Fulham, Southwark, Canary Wharf and surrounding areas. We also deliver across Greater London and to addresses across the rest of the UK, so you can send roses to the people you love wherever they are. Conditioned in our studio before they leave us, our roses arrive fresh, fully hydrated, and ready to open over the days that follow.
Caring for Your Roses
Cared for well, roses are generous — most bouquets hold their beauty for around 5 to 7 days, with the best garden varieties stretching a little longer. To get the most from yours, trim the stems at an angle under running water and place them in a clean vase of fresh, cool water out of direct sunlight, refreshing the water every two days. Strip any leaves that would sit below the waterline, and your roses will repay the small effort with a slow, beautiful opening. Our flower care guide covers the rest — cloudy water, a bouquet that arrives in bud, and how to revive a drooping head.
Rose Delivery — Questions We Are Asked
Do you deliver roses the same day in London?
Yes. Order by 10 PM and we deliver the same day across London and Greater London, seven days a week. Orders placed after the cut-off go out the following day.
How much is a bouquet of roses?
Our rose bouquets start at £39, and most of the collection sits between £69 and £219. Above that are the statement pieces: fifty red roses at £199, a hundred at £399, and larger event work beyond. Those sit with the rest of our luxury flower delivery in London. Every product shows its current price before you order.
Are blue roses real?
Not naturally. No rose makes a true blue pigment, and the genuinely blue flowers we do sell are a short list that does not include roses, so a blue rose is a white rose that has been tinted — the colour is genuine and lasts as long as the flower does, but it is not something the plant did. We hand-tie fifty royal blue roses for people who want exactly that, and we would rather you knew how they are made before you order than after.
What are spray roses, and what are peony roses?
Two names that come up constantly and mean different things. A spray rose carries several smaller blooms on one branching stem, which gives a bouquet fullness and texture without extra bulk. A peony rose is not a peony at all: it is a garden rose bred to open into the same deep, many-petalled cup, the Juliet varieties being the best known. Peony roses are available all year, which is why they are the usual answer when someone wants peonies outside the peony season.
How long do roses last, and how do I get more out of them?
Most rose bouquets hold their beauty for around five to seven days, and the best garden varieties stretch a little longer. Trim the stems at an angle under running water, stand them in a clean vase of cool, fresh water out of direct sunlight, strip any leaves that would sit below the waterline, and refresh the water every two days.
Can I send roses outside London?
Yes — we deliver across the rest of the UK, where delivery takes two to three working days. Bouquets travelling outside London are set into florist’s foam soaked with water, so they arrive already arranged and still drinking rather than flat-packed through a letterbox.
Can you handle a corporate account or a standing rose order?
Yes, and a repeating weekly order is one of the things the studio is set up for — a reception desk, a hotel lobby, a private residence, the same client every month. Tell us the address, the day and the budget and we will hold the slot; our business services cover how repeat deliveries and invoicing work.
