Daisies

Daisies are the flower people ask for when they want something cheerful without anything ceremonial attached to it. On this shelf that mostly means gerberas — the big, flat, clean-coloured daisy that photographs the way children draw flowers — alongside chamomile daisies, spray chrysanthemums with daisy-shaped heads, and mixed bouquets where daisies do the work of lifting everything around them.

Daisy Delivery Across London, Seven Days a Week

Daisy delivery here works the same way as everything else we make: the bouquet is built on the morning it travels, not pulled off a shelf. Order by 10 PM for same-day delivery across London and Greater London, seven days a week; two to three working days for the rest of the UK. The studio is in Bermondsey, Unit 3, The Willows, 80 Willow Walk, SE1 5SY, and the whole of central and south London is a short drive from it.

If the delivery is a surprise and you do not know whether anyone will be home, choose the date rather than the earliest slot. A bouquet that waits in a hallway all afternoon is worse than one that arrives a day later into someone’s hands.

Gerbera, Chamomile, Oxeye: Three Flowers People Call a Daisy

The word covers a family, not a flower, and knowing which one you mean changes what arrives.

Gerbera is what most people picture and what most of this shelf is. A single flat bloom on one long hollow stem, in colours no other flower reaches — true orange, hot pink, scarlet, cream, lemon. It has no scent at all, which is why it works for hospital visits, offices and anyone who finds lilies overpowering.

Chamomile daisy is the small white flower with the yellow centre that grows in meadows, sold in bunches of many heads on one stem. It reads as informal and slightly wild, and it is the daisy people mean when they say they want something that looks picked rather than arranged. Our chamomile daisy bouquets are built from twenty stems or more, because a handful of them looks thin.

Daisy-form chrysanthemums are the third: a spray chrysanthemum whose heads are shaped like daisies, in white, bronze and yellow. They last longer than anything else in the family and appear in a lot of our mixed work. If you want that specifically, the chrysanthemum shelf is the better place to start.

Oxeye daisies — the tall roadside kind — are a British wildflower with a very short cut season and no reliable commercial supply, so we do not sell them and neither does anyone else honestly.

What Daisies Cost Here

From £29 for a mini gerbera bouquet, with the middle of the shelf near £99. Above that the bouquets get larger rather than more elaborate — more stems, longer stems, a wider mix — and at the top end the same flowers go into event work, mantelpiece arrangements and tributes. Around twenty-seven products sit here at any time, and the exact list moves with what came in from the market that week.

Two things drive the price and neither is obvious from a photograph: stem length and stem count. A bouquet of fifteen short gerberas and a bouquet of fifteen long ones cost noticeably different amounts and look completely different in a vase. If you are choosing between two options at different prices, it is usually this, not quality.

Why Gerberas Outlast Almost Everything Else We Sell

A gerbera in clean water will hold for ten to fourteen days, which puts it near the top of the range for cut flowers — longer than a peony, longer than most roses, roughly level with a chrysanthemum. The catch is that gerbera stems are hollow and drink badly if they are crushed, so they reward two minutes of attention more than most flowers do.

Cut the stems on a slant with a sharp knife or scissors rather than crushing them, change the water every two days rather than topping it up, and keep the vase away from a sunny windowsill and away from a fruit bowl — ripening fruit releases ethylene, which ages cut flowers quickly. Full instructions for every flower we send are on our flower care page.

When a Daisy Bouquet Is the Right Choice

Daisies suit the occasions where warmth matters more than formality. A birthday, a new job, a thank you to someone who did you a favour, a get-well that is not serious, a housewarming, a first flat. They are also the safest choice when you do not know the person’s taste: nobody dislikes a gerbera, and the absence of scent means it works in a small room.

They are the wrong choice for a formal occasion. For a wedding, a milestone anniversary or a sympathy delivery, a single-colour arrangement carries more weight — white flowers, roses or sympathy flowers are the right shelves for those. The exception is a funeral where the family has asked for something bright and unstuffy, which happens more often than people expect; daisy tributes exist here for exactly that.

If you want daisies as part of something larger rather than on their own, they sit well with sunflowers in late summer and with hydrangeas for a softer, fuller look. Our mixed bouquets use them constantly.

Daisies — Questions We Are Asked

Are gerberas and daisies the same flower?

They are in the same family, and in a florist’s shop the words are used interchangeably. Botanically a gerbera is a South African species in the daisy family, while the daisy of British lawns and meadows is a different plant entirely. If you order daisies from us and do not specify, you will most likely receive gerberas, because that is what is reliably available in commercial quantities and colours all year.

How long do gerberas last in a vase?

Ten to fourteen days with clean water, which is longer than most flowers people think of as long-lasting. Change the water completely every two days instead of topping it up, and trim a centimetre off the stems each time. Gerberas drink a lot and cloud their water quickly.

Why do my gerbera stems bend over?

Because the stem is hollow and the head is heavy, so an air lock or a blocked cut will drop the flower within hours even though it is otherwise fresh. Recut the stem under running water at a slant, and use a taller vase or a narrower neck so the stem is supported partway up. Florists sometimes thread a thin wire up the stem for this reason; you do not need to, but a supportive vase does the same job.

Can you deliver daisies in London today?

Yes, if you order by 10 PM. Same-day delivery runs across London and Greater London seven days a week, and the rest of the UK takes two to three working days. Delivery charges and the free-delivery threshold are shown at checkout, because they change from time to time and we would rather not print a number here that goes out of date.

Do you sell chamomile daisies?

Yes, in bunches of twenty stems and upwards, and in a giant version wrapped in white. Chamomile is seasonal and its supply is less predictable than gerbera, so if it matters that the bouquet is specifically chamomile rather than gerbera, order a day or two ahead and say so in the order notes.

Are daisies safe around cats and dogs?

Gerberas are considered non-toxic to cats and dogs, which is one of the reasons they are a good choice for a household with animals. Chrysanthemums, including the daisy-shaped ones, are mildly toxic if eaten and are best kept out of reach. The flower to avoid entirely in a house with a cat is the true lily, which is dangerous even in small amounts.

What colours do daisies come in?

Gerberas cover the widest colour range of any flower we buy: white, cream, lemon, gold, orange, coral, hot pink, soft pink, scarlet and burgundy, plus two-tone varieties with a dark centre. There is no true blue gerbera — anything sold as one has been dyed. Chamomile is white with a yellow centre and nothing else.

Are daisies suitable for a funeral?

They can be, and increasingly are. A family that asks for “no lilies, nothing sombre, she would have hated it” is asking for something in this direction, and daisy-based cushions and tributes read as warm rather than casual. If the funeral is formal or the family has not indicated a preference, white flowers are still the safer choice — the sympathy shelf is set up for that, and we can talk through the wording of the card as well.