Wholesale flowers

Floritta is an independent London florist, trading since 2021, with a studio in SE1. Most of what we buy each week goes into gift bouquets — but not all of it. If you run a florist studio, dress events, or keep flowers in a café, a salon or a shop, you can buy fresh stems from us at trade terms, without opening a market account or getting up for a 4 am run.

Who buys flowers wholesale from Floritta

Independent florists who need a variety they cannot get from their usual supplier, or a top-up for a big week. Event decorators and wedding stylists working to a list and a date. Cafés, salons, boutiques and small hotels that want fresh flowers on the counter without a full contract. If you are a venue that wants arrangements delivered made-up and ready to stand, that is a different service — see contract flowers for hotels, restaurants and clubs.

How a wholesale order works

There is no fixed catalogue of varieties, and we do not pretend otherwise: the flower market changes from week to week, and what is good this Tuesday may not be there next Tuesday. So the order starts with your list — variety, stem length, quantity — or with a description of what you need, and we pick from what is genuinely good that week. We confirm availability and the price for that order before anything is cut; nothing is charged on assumption.

Collection from the studio in SE1 is free. Delivery within London zones 1–2 is charged from £15 per drop; further out we quote on the order. Delivery days are agreed against the confirmed order, not promised in advance.

Trade discount by order size

The discount is taken off the retail value of the stems. The first two orders are paid on invoice before dispatch; after that, if everything has gone smoothly, the account moves to seven-day terms.

• Trial — £150 to £349 per order: 20% off.
• Regular — £350 to £799 per order: 28% off.
• Standing — £800 and above, or a weekly order from £300: 35% off.

If something arrives damaged

Tell us within 24 hours of receiving the order, with a photo of the stems in question. We replace them on the next delivery or credit the amount against your next order — whichever suits your week. Later claims, or claims without a photo, are looked at case by case.

Wholesale flowers — questions we are asked

Do I need a trade account to order?

No. Send the first list through the form below or by email; we reply with availability and a price. The first two orders are prepaid, and a seven-day account opens after that.

Is there a minimum order?

Trade pricing starts at £150 per order at retail value. Below that you are welcome to buy from the shop at retail, same day.

Can I collect the flowers myself?

Yes — collection from the studio in SE1 is free, and it is the quickest way to get stems on a busy morning. Delivery within London zones 1–2 is from £15.

Do you sell vases, ribbon and floristry sundries wholesale?

Not yet. For now the trade offer is fresh stems; sundries are on the list for later, and we will say so on this page when it changes.

Can I get the same flowers every week?

You can have a standing weekly order, and the 35% tier applies from £300 a week. The exact varieties still follow the market, so a standing order is agreed as a style and a budget, with substitutions of the same quality when a variety is out.

Send your first list

Tell us what you need and when. We come back with availability and a price the same working day.