When to Order Valentine's Day Flowers in London: The February Dates That Matter

Short answer: inside London you can order Valentine's flowers right up to 10 pm on 14 February itself and still have them delivered that day. For an address outside London the last sensible order date is 10 February. In 2027 Valentine's Day falls on a Sunday, which moves most office deliveries to Friday 12 February — and 13 February, not the 14th, is our busiest day of the year.

Valentine's Day is the one delivery of the year that has to arrive on the right day and look like it was chosen rather than grabbed. The flowers themselves are made on the morning they go out, so the question is not “how early can they make it” but “how late can I leave the decision”. Here is how the dates work, what sells out first, and what the Sunday changes this year.

When is the last day to order Valentine's flowers in London?

For delivery inside London our standard cut-off applies on 14 February as it does on any other day: order by 10 pm and we deliver the same day, seven days a week, Sundays included. Most same-day orders arrive within eight hours, and you choose a delivery window at checkout. So the honest last moment to order for Valentine's Day is the evening of Valentine's Day — though by then you are choosing from what is left, not from the full Valentine's collection.

The useful last day is earlier. If the bouquet has to be on a desk before lunch or at a restaurant table by eight, book the date and the window in advance rather than relying on same-day, and tell us the time that matters in the order notes.

Valentine's Day 2027 is a Sunday: does that change anything?

Yes, in two ways. First, the office delivery moves. Flowers sent to a workplace cannot land on a Sunday, so the company and co-worker orders arrive on Friday 12 February, which turns the Friday into a second peak. If you are sending to an office, order for the 12th and make sure reception is staffed until the evening.

Second, the home deliveries spread across the weekend. Some people want the flowers on Saturday, to open the weekend with; most still want the Sunday. We deliver on both days with the same 10 pm cut-off and the same 9 am to 11 pm delivery hours, so there is no reason to compromise — pick the day the person will actually be home.

What is the deadline for delivery outside London?

Outside London we send by courier to mainland England, Wales and Scotland, and courier deliveries take two to three working days. With the 14th on a Sunday, the bouquet should arrive on Friday 12 or Saturday 13 February, which means ordering by 10 February — the 9th if you want a day in hand. A bouquet that arrives on the Friday looks right on the Sunday: it travels already arranged and standing in floral foam soaked with water, not flat-packed in a letterbox box, and roses in water keep for the weekend without any help.

Delivery across the UK is on the same Valentine's Day flowers page as London; the checkout works out the delivery days from the postcode. The details are on our delivery page.

Why is 13 February busier than the 14th?

In 2026 our busiest single day of the year was 13 February. London orders the day before: the flowers are meant to be waiting when someone comes home, or on the desk when they arrive in the morning, and both of those mean a delivery on the 13th. The 14th itself is calmer than people expect, and the late afternoon of the 14th is calmer still.

In 2027 the pattern shifts rather than disappears. Expect the office run on Friday the 12th, the “waiting at home” run on Saturday the 13th and the Sunday itself split between morning deliveries and dinner. The practical advice is the same every year: if the timing matters, order before the 13th, and if it does not, the 14th will be fine.

How early is too early to order Valentine's flowers?

You cannot order too early, because the order date and the delivery date are two different things. Place the order whenever suits you and choose 12, 13 or 14 February at checkout. Nothing is made in advance and kept in a cold room: your bouquet is arranged in our London studio on the morning it goes out, whether you booked it in January or that same day, and nothing is charged differently for booking early.

What ordering early buys you is choice: the bouquet size you wanted, the delivery window you wanted and the roses that have not sold out. The seasonal Valentine's collection itself appears on the page in early February; until then the year-round roses, flower boxes and gift sets can be booked for any February date.

Do red roses sell out before Valentine's Day?

Not the roses as such — red roses are the one flower every wholesaler in the world grows for this week — but specific things do. The large bouquets and the rose boxes are built from stems ordered weeks earlier, so the popular sizes go first, and a hundred-rose bouquet on the morning of the 14th is a request rather than an order. The gift sets with chocolates and a balloon are limited by what we have in the studio, not by what the market can supply.

It is also worth knowing that February is the best British flower month of the winter. Tulips, ranunculus, anemones and hyacinths are all in season, and a bouquet built on them reads as attention rather than as a default — see what is in season in February. If the person you are sending to does not actually like red roses, the roses page is not the only place to start.

Which parts of London get same-day Valentine's delivery?

All of them. We cover Greater London with our own couriers between 9 am and 11 pm, and the 10 pm cut-off applies to every postcode, not only to the centre. The areas we are asked about most on Valentine's Day are the office districts and the riverside flats: Canary Wharf, where a reception desk and a mobile number for the recipient are the two things we need, and Chelsea, where the bouquet usually goes to a home or a restaurant. Hotels and restaurants are fine as a delivery address — give us the booking name, and if the flowers should be on the table before the guests sit down, say so in the notes.

Can I choose a delivery time on Valentine's Day?

You choose a delivery window at checkout — 9 am to 1 pm, 1 pm to 6 pm, 6 pm to 11 pm or any time — and on Valentine's Day the early and the evening windows are the first to fill. If the flowers must arrive before someone leaves for work, or during dinner rather than mid-afternoon, book the date a few days out and message us on WhatsApp with the time that matters — we will tell you what we can hold. Same-day orders are delivered within the day, usually within eight hours, so on the 14th itself the order time decides the delivery time.

A February ordering calendar

• Late January. The large bouquets, rose boxes and anything with a hundred stems; corporate and multi-address orders, which need a date and an address list from you before we can plan the day.
• By 10 February. Everything going outside London, so that it arrives on Friday 12 or Saturday 13 February.
• Friday 12 February. Deliveries to offices and workplaces — the last working day before the Sunday.
• Saturday 13 February. Our busiest day: flowers meant to be waiting at home for the weekend. Order the day before if the timing matters.
• Sunday 14 February, by 10 pm. Same-day orders across London, delivered within the day, with the morning window the first to go.
• Three weeks later. Mothering Sunday is 7 March 2027 — the Mother's Day flowers page opens for pre-orders in February, and the same ordering logic applies.

What if something is wrong when the flowers arrive?

Send us a photo. Our freshness guarantee is a replacement: if the flowers wilt within three days, we replace the bouquet, and that is in addition to your statutory rights. On Valentine's Day tell us the same day if you can — a replacement on the 14th is straightforward, a replacement on the 17th is a different conversation. Write to info@floritta.uk or message us on WhatsApp on +44 7387 939120.

Where to start

The Valentine's Day flowers collection has the red roses, the garden-rose bouquets, the heart-shaped boxes and the gift sets in one place. If you want the classic, start with roses or the red flowers page; if you want it to feel chosen rather than seasonal, the pink and tulip pages work better in February than most people expect. And if the question is really “how late can I order flowers in London on an ordinary day”, we compared the cut-off times of London florists separately.